8 Companies Changing Content Marketing

Content Creation

Want to run great content marketing campaigns? It starts with having a thorough and well thought out content creation strategy. The good news is that there is more technology than ever that will help you understand what your audience responds to - that will loop back into the content creation process. Want to get started but don't have an in-house content creation team?

 

Contently

Want to run a Content Marketing campaign but don't have content? Don't worry. Contently has an in-house team dedicated to helping brands create meaningful content. By creating a freelance network that spans 60+ countries and includes over 55,000 award-winning journalists, videographers, graphic designers, researchers, and photographers, Contently has a wealth of content creators to choose from. When you work with Contently's creative services, a team of editors will help pair content creators with your brand. 

And by the way - Contently has one of the most interesting Content Marketing blogs out there. Check out the Content Strategist. That is proof in the pudding that content speaks louder than ads.

Contently also provides enterprise technology to enable brands to create, distribute, and optimize content. 

 

Content Distribution 

CDN’s first entered the ad tech landscape 10 years ago, with Outbrain being the first to market. Their core value proposition was being able to provide users with a seamless and intuitive content consumption journey whilst providing publishers with the new monetization channel. While Content Distribution networks can be a great place to buy traffic at an affordable price, many publishers and brands are still figuring out how to target the right audiences, drive conversions and optimize content for optimal delivery. Contentise has been helping brands and publishers create effective Content Distribution strategies that solve for your KPIs.

 

Outbrain

Outbrain recommends your content on the web's largest and most respected media properties, including CNN, People and ESPN, capturing your target audience’s attention to drive better results for your business. According to Comscore, Outbrain has the largest reach across the top 10,000 largest publishers.

 

Taboola

Much like Outbrain, Taboola has a large network of publisher partnerships where your content can appear. Taboola now has the largest content distribution network in the world, even though Outbrain has a larger reach across premium publishers. A list of Taboola's premium publishing partners is below. Click "Learn More" to download the web's most comprehensive guide on buying traffic through CDN's.

 

Yahoo! Gemini

Yahoo Gemini is a traffic acquisition channel that buyers are using to acquire traffic. Think of it as Outbrain and Taboola but your content will show up as search and native ads and reach Yahoo’s audience on the Yahoo homepage and in the following Yahoo products: Mail, Mobile Search, News, Sports, Finance, Celebrity, Movies, TV, Music, Travel, Homes, Autos and My Yahoo.

Similarweb reports that 37% of traffic comes from the USA which comes out to roughly 11.9 billion PVs/month in the USA. In summary, Gemini has proven to be a major traffic acquisition source for media buyers.

According to Comscore, as of  February 2016, Yahoo had the third largest digital reach in the US

According to Comscore, as of  February 2016, Yahoo had the third largest digital reach in the US

 

Simplereach

Simplereach, a NYC based start up helps publishers target the right audience with your best content on the most efficient channels, including Facebook, Twitter, StumbleUpon, LinkedIn, Outbrain, and Taboola. Are you running separate campaigns through each of the aforementioned channels? Simplereach can help you tie these channels together because at the end of the day, they are all part of your content campaign.

 

Content Analytics

 

Moat

Moat started out focusing on attention metrics for publishers an advertisers to more effectively understand the quality of media buys. Lately, they allow for content analytics as well which includes attention metrics for videos.

Parsl.ey

Parse.ly provides digital publishers with clear audience insights to answer questions about how readers are responding to content. They give marketers more value than a CTR or impressions report by showing them what about the campaign resonated with your readers.

 

Chartbeat

Chartbeat helps track content attention metrics, allowing you to know instantly when your best content is capturing and holding audience attention.

 

Want to learn more about the content marketing space? Give us a shout!