Where in the marketing funnel does content sit?
Many organizations look at large portions of their content as a brand awareness tool. Instead we view content as part of a measured lead generation strategy functioning within a specific sales journey.
We partner and seamlessly integrate with marketers, marketing departments and organizations without marketing capacity to engage their audience well beyond the top of the marketing funnel.
We bridge the gap between Awareness and Conversion
The content that conveys your value to the world contributes to your bottom line when it improves the quantity and quality of its viewership patterns.
We focus on conversions without sacrificing brand authenticity. Through our Performance Content Marketing, we create, augment and distribute the stories and narrative that convey your unique value to the target audience.