Where in the marketing funnel does content sit?

Many organizations look at large portions of their content as a brand awareness tool. At Sustainable Leads, we view content as part of a measured lead generation strategy functioning within a specific sales journey. 

We partner and seamlessly integrate with marketers, marketing departments and organizations with no marketing capacity to engage their audience well beyond the top of the marketing funnel.

We bridge the gap between Awareness and conversion

The content that conveys your value to the world contributes to your bottom line when it improves the quantity and quality of its viewership patterns.

We focus on conversions without sacrificing brand authenticity. Through our Performance Content Marketing, we create, augment and distribute the stories and narrative that convey your unique value to the target audience.

Methods

  • Full Content Evaluation Evaluating your content creation equips us with the data necessary for the establishment of all optimal course-corrections for your content creation processes. We perform one evaluation at the start of business and again at regular intervals over time.

  • Key Performance Indicator Assignment KPIs ensure positive outcomes for your campaigns. We assign KPIs to ensure accurate reporting within discovery networks, search networks, social networks, display networks, referral networks, and publisher networks.

  • Content Discovery Networks Selection Once KPIs are assigned, we leverage the appropriate set of strategies and products across the content discovery network(CDN) spectrum that correlate to your market and unique offering.

  • Data-Driven Campaign Analysis We set accurate campaign expectations and thoughtfully monitor all marketing efforts over time, report out on progress, and augment initiatives weighing feedback, response, and ROI.

  • Grassroots Campaign Integration. If you deploy a grassroots approach or need help scaling a direct marketing team, then our experience creating messaging for face-to-face, website chat, and email marketing operations will combine perfectly with all digital marketing efforts.

  • Our Client Services Team We are highly dedicated and responsive to your questions and feedback. Our knowledge, attitude, and transparency set us apart and create the conditions for your success.